Clement Wulf
Management English IntelligenceEssential explanations, vocabulary and summary notes on Technical Management and Business English fundamentals
Seiten/Umfang : IV, 215 S. - 21 x 14,8 cm
Erschienen : 1. Aufl. 03.03.2010
Kategorie: Lehrbuch
Sprache: English
Umschlag_Rückseite
ISBN 9783941274372
21,00 Eur[D] / 22,90 Eur[A]
Abstract
Whatever career you choose, a qualification in Business Studies will stand you in good stead.
If you are going to get ahead, you need to understand the language of that discipline.
Management English Intelligence is a sterling way to polish your Business English credentials.
It cuts through the unnecessary details to give a clear insight into the modern language of Management and
Business English. Management concepts are explained succinctly with essential vocabulary and expressions presented
in context. The user of this book will find useful notes and phrases to explain important management language
points. This ideal and essential educational resource for non-native speakers of English leads to a language level
corresponding to level B2/C1 on the Common European Framework of Reference for Language Learning.
It is suitable for both classroom and self-study use.
Keywords:
management english,
business intelligence,
nature of management,
business information,
commercial notes,
company profile,
marketing,
business cycle,
communication exercises,
technical business terms,
communication skills,
business brief,
Management,
English,
Managementconcepts,
English leads,
business plan
What is Management English Intelligence?
The term Management English Intelligence is a concept of business
education that refers to the language, applications and
practices for the learning, understanding, analysis and presentation
of technical business information. Students learn
professional competencies in transnational and multi-domestic
environments, with an international dimension in the
curriculum. Lesson plans include case studies and real business
projects which are implemented according to the "learning by
developing" model.
Management English Intelligence describes a set of concepts,
vocabulary and expressions to help understand and increase
the use of technical business phraseology and collocations especially
for non-native speakers of English.
In an age of global communication, many business professionals
are let down by the simplest of tools - the language they
speak. Invariably, both British and American English have become
the universal language of business. As a result, many
companies are now fully aware of the need for their employees
to have a good command of Business and Management English
for the purpose of organising and co-ordinating international
What is Management English Intelligence?
2
projects, doing presentations, negotiating or simply polishing
their credentials for more challenging management assignments.
The snowballing of business information on the internet can be
fully exploited with a working knowledge of Business and
Management English. Possessing excellent Business English
language skills is a sure way of showcasing your management
attributes, giving you an edge at an interview, opening up more
interesting career prospects, increasing your earnings potential
and making you more "footloose" in an increasingly global
business environment.
Globalisation recognises no borders in doing business. In order
to successfully participate in the corporate exchange and networking
of ideas and experiences, one needs a global instrument
of communication that is the language of Management
and Business English.
Clement Wulf, a native of the Caribbean island state of St. Lucia, has taught Management and Business
English in Germany for over thirteen years. As a Management English specialist, he has lectured at
four universities and conducted hundreds of business communication and presentation seminars for a variety
of corporate clients, language academies and public institutions. Now he has synthesized the best elements
encountered in his experience to create this concise and resourceful publication.
A tribute to the author
By Christopher Ekanayake
Business English Lecturer
University of Göttingen Language Learning Centre
Why should anyone want to write "another" book on Management
English? Aren't there enough of them going around? Well,
the question is not "how many" but "how good"!
Clement Wulf's new book must easily count as one of the most
concise and enlightening books on the subject. I can truthfully say
this because as a teacher of this subject myself, I have yet to meet
someone whose in-depth knowledge on any Business English
topic is as complete as his. In addition, Clement is by far the most
competent teacher of Business English I have ever met, which is
not automatically the case when one knows all about a subject, as
we all know. He is absolutely up-to-date on all economic topics
and can speak at length on any of them and at any given moment.
This is not something your run-of-the-mill author, let alone
teacher, can do. As an added bonus, his language is so eloquent
that one sometimes just has to sit back and savour the moments.
This book is just a beginning; of that you can be certain. Clement's
dedication to the subject and thirst for perfection won't be
quenched with just this one piece. This can only be the first of
some giant steps which Clement has been waiting so long to take.
I am absolutely certain we will all be hearing much more of and
from him very soon.